Women playing golf

Vision 2025

Vision 2025

Launched in 2018, Golf Australia’s Vision 2025: The Future of Women and Girls in Golf national strategy aims to position golf as a sport where women and girls are inspired to participate, feel welcomed and nurtured throughout, and empowered to achieve their goals .

The strategy’s key initiatives aim to influence four key areas of golf: Culture & Leadership; Grassroots participation; High Performance Pathways & Coaching; and, Marketing & Positioning.

Vision 2025 responds to the decreasing number of women and girls taking up golf, which correlate closely with the significant changes in the role women play in families, communities and the workforce over the past fifty years.

GA acknowledges its responsibility to lead the sport to change how golf has historically been delivered to now address the changing needs of women and girls. Shorter formats, more social golf, and cheaper access to learning the game need to become the norm.

Vision 2025 is a whole of industry strategy, adopted and supported by the ALPG, PGA and GMA.

'2025 Visionaries'

2025 Visionaries is a collection of stories celebrating the extraordinary work of 15 Australian golf clubs to promote gender equality through golf.

Download 2025 Visionaries E-booklet

2025 Visionaries: Key Focuses

Watch 2025 Visionaries

Vision 2025: The future of women and girls in golf

In February 2018, Golf Australia launched a strategy to address a fundamental imbalance in the game and draw more women and girls to golf - Vision 2025.

The four-pillar strategy aims to significantly increase participation rates, along with improving culture at golf clubs around the country, so that, according to GA chief executive Stephen Pitt, “our game is opened up to everyone’’.

Download the full Vision 2025 Strategy.

To read the latest Vision 2025 update "One Year On" please click here.

Click here to read the announcement.

The four main pillars of Vision 2025 are:

1. Culture and leadership: More women on boards and in senior positions; opening up clubhouses and courses and making them more welcoming – equal access, equal rights.

2. Grassroots: Introductions to golf that are friendlier and more social; more emphasis on fun and family; better transition to courses and clubs; hubs and networks for women and girls.

3. High performance and coaching: More heroes to inspire the next generation; more female coaches to nurture and develop them; more chances for the elite to compete and hone their skills.

4. Marketing and positioning: Changing the way the sport is perceived; more women and girls proud to say ‘I play golf’; promoting the fun, healthy, social game – a second sport and a sport for life.

Through Vision 2025, Golf Australia intends to introduce and retain more women and girls in golf through innovative, inspiring, needs based and age and gender appropriate programs, pathways and access to quality coaching.

Women and girls looking to get into golf are encouraged to consider the below golf offerings currently available:

MyGolf is Australia’s national junior introductory program to develop and promote participation in golf.

A 10-week introductory program to the sport, the MyGolf program is designed for five to 12 year olds and is the major driver of junior golf participation in Australia.

Through the MyGolf program, we aim to increase participation and engagement in golf by children, and provide a fun, accessible and satisfying introduction to the sport of golf by promoting skills development, as well as the social and fun aspects of the sport, to the wider community.

Click here for more information on MyGolf.

Ladies, Let’s Golf (Queensland) provides women the perfect opportunity to expand their borders and enter the world of golf.

Whether you’re new to golf or a returning player, Ladies, Let’s Golf encourages you to try something new or refresh your skills and take time out of your day for ‘me time’ or with friends.

Ladies, Let’s Golf delivers golf instruction in a fun, creative, interactive and friendly environment. The emphasis is on participation and fun rather than initial technique.

Click here for more information on Ladies, Let's Golf.

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