Research Studies
Golf Australia conducts extensive research in partnership with the industry and also draws on other relevant research to assist golf with developing evidence based strategies to ensure that the sport remains relevant and is able to adapt to an ever changing sporting and recreational landscape. See also: ASC clearinghouseforsport.gov.au/research
At club level, evidence-based decisions are an important part of good governance. It is important to be familiar with the wider golf market trends and interpret how they could be affecting your club from a short, medium and long-term perspective.
In recent years there has been a trend of increasing rounds of golf played among a trend of declining memberships.
These reports identify the current demand trends for Australian golf. Referencing the information contained within this report and accepting the wider market realities, the following recommendations are made as clubs and facilities generally seek long term sustainability.
Golf facility leaders are encouraged to:
attract more women, juniors and families to the game through national programs such as Vision 2025, Swing Fit and MyGolf
keep your members - investing in the new members and low users is a great way to reduce your membership attrition
make the game more fun and enjoyable by utilising multiple tee options and shorter courses
engage with the social golfer market such - they may be your future members
adapt your membership model to the changing needs of golfers in your location
become a leader in environmental sustainability on the course and in the clubhouse
Recommended Research
Issues and Challenges for Golf Clubs in Victoria
Sustainable Golf Development Public Facilities Guidelines
Sustainable Golf Development Guidelines
Golf and morbidity - (That Swedish Study)
2018-Current Research
2018 Ausplay Focus on Older Australians
2018 Competitions Rounds Report
2018 Golf Club Participation Report
2018 Older Australians' Participation in Sport & Physical Activity
2019 Ausplay State of Play Report - Golf
2015-2017 Research
2015 Australian Golf Landscape Research - Meet the modern industry consumer
2015 Australian Golf Landscape Research
2015 Golf Club Participation Report
2016 ASC Ausplay Report on Participation in Sport (including golf)
2016 Golf Club Participation Report
2017 Ausplay: A focus on women and girls participation in sport
2017 Community Impact Study: Golf in Australia
2017 Golf Club Participation Report
2017 Intergenerational Review of Australian Sport
2017 Planning for Golf in Victoria Discussion Paper
2010-2014 Research
2010 Club Attrition & Retention Report (Golf Queensland)
2010 Club Attrition & Retention Report (NSW Golf Association)
2012 Golf 2020 Vision - The HSBC Report
2013 Golf Club Participation Report
2013 Market Segmentation for sport participation - Children (ASC)
2013 Market Segmentation for sport participation (ASC)
2013 The future of Australian Sport (ASC)
2014 Golf Club Participation Report
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