Golf Australia conducts extensive research in partnership with the industry and also draws on other relevant research to assist golf with developing evidence based strategies to ensure that the sport remains relevant and is able to adapt to an ever changing sporting and recreational landscape. See also: ASC clearinghouseforsport.gov.au/research
At club level, evidence-based decisions are an important part of good governance. It is important to be familiar with the wider golf market trends and interpret how they could be affecting your club from a short, medium and long-term perspective.
In recent years there has been a trend of increasing rounds of golf played among a trend of declining memberships.
These reports identify the current demand trends for Australian golf. Referencing the information contained within this report and accepting the wider market realities, the following recommendations are made as clubs and facilities generally seek long term sustainability.
Golf facility leaders are encouraged to:
attract more women, juniors and families to the game through national programs such as Vision 2025 and MyGolf
keep your members - investing in the new members and low users is a great way to reduce your membership attrition
make the game more fun and enjoyable by utilising multiple tee options and shorter courses
engage with the social golfer market such - they may be your future members
adapt your membership model to the changing needs of golfers in your location
become a leader in environmental sustainability on the course and in the clubhouse
Download - 2015 Australian Golf Landscape Research - Meet the modern industry consumer
Download - 2015 Australian Golf Landscape Research
Download - 2015 Golf Club Participation Report
Download - 2016 ASC Ausplay Report on Participation in Sport (including golf)
Download - 2016 Golf Club Participation Report
Download - 2017 Ausplay: A focus on women and girls participation in sport
Download - 2017 Community Impact Study: Golf in Australia
Download - 2017 Golf Club Participation Report
Download - 2017 Intergenerational Review of Australian Sport
Download - 2017 Planning for Golf in Victoria Discussion Paper
Download - 2010 Club Attrition & Retention Report (Golf Queensland)
Download - 2010 Club Attrition & Retention Report (NSW Golf Association)
Download - 2012 Golf 2020 Vision - The HSBC Report
Download - 2013 Golf Club Participation Report
Download - 2013 Market Segmentation for sport participation - Children (ASC)
Download - 2013 Market Segmentation for sport participation (ASC)
Download - 2013 The future of Australian Sport (ASC)
Download - 2014 Golf Club Participation Report
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