14 Jul 2020 | Participation |

We've learnt your lessons

by Golf Australia

We've learnt your lessons_image

If there’s a reason that MyGolf and Get Into Golf continue to succeed, it will be summed up in one user-focused concept: flexibility and adaption.

MyGolf, Australian golf’s national junior program, has grown exponentially in popularity in the past five years, with participation surging more than 600 per cent.

Alongside that, the launch of Get Into Golf will help attract a new adult audience to the game for life.

Both programs, housed with new functionalities in new websites within the Golf Australia site, have been developed to meet the needs of participants, regardless of age, gender or level of ability.

Golf Australia’s senior manager of programs and inclusion Christian Hamilton said listening to prospective golfers had been the key to the content of all programs.

“And the best thing is, we can continue to adapt and evolve with them both as we go,” he said.

“We have an outstanding array of mentors, including PGA professionals and community instructors, to help just about everybody get going on their golfing pathway.

“For example, complimenting our MyGolf instructors and their face-to-face involvement, there is now going to be a new weekly activities area inside the participant portal, access to activity cards, video content and interactive quizzes for all the youngsters.

“From the coaches’ perspective, there’s now in-built functionality to keep them in contact with participants, including direct messaging.

“From the viewpoint of clubs and facilities, they’ll now be able to manage MyGolf and Get Into Golf programs from within the same portal.

“And we have developed key market segments to cater to all. There will be women’s, senior and all abilities sections within Get Into Golf, and we’ve already had great feedback and success with MyGolf Girls.

“It’s a key way for clubs to bring whole families into the golf club and facility environment with something for everybody.

“And we’re really excited that we have, as a new offering this year, MyGolf All Abilities for kids who don’t feel supported in mainstream sporting environments.

“These programs will be run by PGA all abilities coaches, of which there are now 150 nationally, to ensure that everyone’s needs are met and that everyone feels welcome at all clubs and facilities around Australia.”

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