Golf Australia

Program launched for innovative forum

Melbourne Park Function Centre

The program for Australia’s largest ever gathering of golf facility owners, operators, industry leaders and business partners – Golf Business Forum 2016 – has been released.

Golf Business Forum 2016 has attracted some of the best minds in golf business from Australia and beyond. With keynotes from the CEOs of the world's largest golf course owners’ associations, together with content experts, successful operators, industry leaders and business partners from across Australia, the line-up is unmissable for anyone involved in the business of golf.

The two-day forum will be held at the Melbourne Park Function Centre on July 25-26. 

Event organiser Andrew Davies said the inaugural event had already attracted many registrations representing a diverse range of golf businesses – including public golf courses, driving ranges, member-based clubs, golf facility management companies, PGA professionals, local governments and state golf associations.

“We have been delighted with the industry response to registering for the Golf Business Forum,” he said.

“There is clear interest in the idea of driving golf business performance as well as tackling some of the challenges facing the wider industry.”

Along with a focus on golf business performance, the forum will assist various industry stakeholders to improve their understanding of, and engagement with, the public golfer.

“The public golfer is the largest golfer population as it represents around two thirds of Australia’s 1.2 million active golfers, with the remaining third being members of golf clubs,” Davide said.

“Golfers are engaging with the sport in various ways via public golf courses, driving ranges, virtual golf facilities and increasingly through playing golf at member-based clubs.  It’s time to bring everyone together to uncover the many opportunities that these golfers represent.”

Featuring a single theatre with a combination of key-note speaker, guest speaker and all-panel discussions, Golf Business Forum 2016 will deliver relevant and focused educational content in a format not seen before in the industry.

The event’s three main themes include market dynamics; facility development and innovation; and customer engagement and experiences.

Visit www.golfbusinessforum.com.au to register or for a full list of speakers and event program.


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