03 Mar 2021 | Participation |

Beginner program hits sweet spot

by Golf Australia

The fun and easy Get Into Golf program has been a huge winner, particularly among women.
The fun and easy Get Into Golf program has been a huge winner, particularly among women.

As positivity spreads through the golf industry in light of the recent membership boom, it’s important that we don’t forget some of the other entry points to our game.

While increased membership levels are great news for all clubs and facilities, we must also remember the need – and desire – for an offering a few steps below membership level to ensure a pathway for all.

For a new participant to the game, a golf membership is not something they are going to rush into immediately. Their driver – excuse the pun – is likely to be simply to get out and learn how to navigate the golf course, or an experience that will teach them how to play.

The appetite for this experience is large – and we only need look at the numbers coming through the introductory Get Into Golf program as clear evidence.

In an opportune time in July 2020, the Get Into Golf program was launched to help connect new participants with their local golf facility and its introductory adult program offering.

It’s the bridge for anyone who has ever expressed interest in starting golf but found a pathway to that goal a little unclear.

The response from golf clubs and facilities across the country to this new program has been extremely positive.

Golf Australia has had 236 facilities register so far to deliver this program with more than 584 programs already delivered and more than 2770 participants involved.

We have also seen an overwhelming response in the take-up of the Get Into Golf women’s program, with the majority of new registrations coming through these programs.

“With around 85 per cent of Get Into Golf participants being women, it’s reassuring that the Get Into Golf environment of small groups with other women is providing participants with a comfortable and attractive first step into our game,” GA products manager Jayden Zeinstra said.

“The Get Into Golf program is the platform we need to help spread all the great work that is happening throughout our facilities. It is this connection we need to make to ensure anyone – and everyone – has access to our great game.

“By giving everyone greater access, we have an opportunity to shape how they engage with the sport for many years.

“So while we can all hope for this current golf boom to continue, we must also look to the future to ensure constant growth.”

Visit the GET INTO GOLF homepage if you are interested to learn more or get involved..

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