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Industry unites for club support program

The new program will be a resource for Australian clubs.

Golf Australia in collaboration with the State Associations and industry stakeholders has embarked on developing a strategy for a national club support and development program to assist the health and sustainability of Australian golf clubs.

The Club Development Support Program, identified as a key priority of the National Participation Plan, will be progressively rolled out from 2013.

To assist the development of this important strategy, an advisory group including representatives from the Australian Golf Course Superintendents’ Association, Australian Sports Commission, Clubs, Golf Australia, Golf Management Australia, PGA of Australia and State Golf Associations has been formed with golf business consultancy WellPlayed (formerly Flow Project Services) being engaged to manage the project.

Golf Australia CEO Stephen Pitt said the industry-endorsed program would play an important role in providing expertise and resources to Australian golf clubs.

“The feedback and requests for advice we get from golf clubs covers a diverse range of issues. With the collective expertise of the industry at hand, the new Club Support and Development Program will make that information easier for clubs to source and use,” Pitt said.

“Healthy golf clubs and a healthy Australian golf industry go hand-in-hand. The advisory group’s resources will cover the key areas of club operations and provide clubs, where possible, with the information to adopt industry best-practice in their businesses.”

The mission of the program is to develop a leading, trusted and sustainable ‘Club Support and Development’ program to assist clubs in improving their performance and provide valuable golf participation opportunities.

The program framework will include a new club health check tool and resources to assist clubs in the areas of governance, strategic planning, marketing, membership attraction and retention, benchmarking, financial performance, education and sustainability.

The program will use both existing information developed by the golf industry in Australia and the outcomes from research conducted by a number of other sports in regard to their club development and support initiatives.

The strategy is expected to be finalised by mid-2013.


Posted by anthony at
16/01/2013 04:57 PM
Golf Australia were given every opportunity to help Golf Clubs through different business opportunities presented to them by myself and others for the past 5 years! The only way to increase player retention and make sure golf clubs make a profit is to offer players prizes and cash - give them something to play for besides golf balls! The rules allow for it but GA refuse to be pioneers in Golf! They are governed to profit Golflink,, that is it. Their plans will not work and clubs will continue to go broke until they allow fair competition in the market place for all businesses.
Posted by David Barr at
20/12/2012 03:41 PM
Fantastic initiative! Quite a few clubs are struggling at present. Course costs are increasing rapidly. As a turfgrass agronomist I have drawn up a long list of ways to contain course costs and improve efficiency whilst still maintaining course playability. I am prepared to share these with any interested clubs or organisations.
Posted by Graeme at
20/12/2012 02:15 PM
Fantastic concept that can only improve our game at a time when the game, golf clubs and associated entities need assistance. Great work GA

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