2009 Industry Forum
The second Australian Golf Industry Council (AGIC) Industry Forum was held 27-28 July 2009- at the Hyatt Regency Sanctuary Cove Resort, Queensland.
A crowd of 130 senior golf industry representatives came together to discuss the current challenges facing all sectors of the Australian Golf Industry. The Forum was designed to assist delegates to remain informed of current issues in golf, network with others and discuss matters affecting the future of golf. The program was designed around a series of both general and golf specific presentations designed to motivate and generate dialogue. Adequate time was included for delegates to question presenters and interact with each other to discuss topics.
The Forum was opened by The Hon Richard Marles, MP, Parliamentary Secretary for Innovation and Industry. Richard spoke passionately about his love of the game and highlighted its importance to the Australian government and the economy. Other presentations on day one were from PGA of Australia CEO and AGIC Chairman, Max Garske and Golf Australia CEO, Stephen Pitt. Panel sessions on Juniors and Women concluded the day.
Day two of the Forum saw a variety of presentations under the themes: Golf and the Environment; The Business of Golf; and Golf Tourism, Tournaments and the Media.
The Forum concluded with an open panel session which identified a need for the industry to examine its current structure. A resolution from the floor, supported by the majority of delegates, agreed to the following - “That the AGIC, primarily through the governing bodies Golf Australia, the PGA and ALPG, go forward to seek government support for an independent structural review of our industry”.
2007 Industry Forum
The inaugural Australian Golf Industry Council (AGIC) Industry Forum was held on Wednesday 5 September 2007 at the Gold Coast Convention and Exhibition Centre, Queensland, the day prior to the start of the 2007 PGA Golf Show.
A crowd of 140 senior golf industry representatives were entertained, informed and encouraged to openly debate the key issues affecting Australian golf. Titled ‘The Industry Working Together to Meet the Challenges Ahead’, the forum was highlighted by presentations from industry leaders such as PGA of Australia CEO and AGIC Chairman, Max Garske, Golf Australia CEO Tony Hallam and Scott Petersen, General Manager of the Australian Golf Course Superintendents Association.
Two keynote presenters from outside the golf industry were particularly well received by those in attendance. Mark McCrindle, of McCrindle Research, delivered a highly entertaining and informative presentation looking at the demographics of a changing Australian society and how the golf industry can best engage with 21st century Australians. Neil Breen, the Editor of the Sunday Telegraph newspaper in Sydney, gave an engaging insight into the current relationship between the media and golf, while driving home the point that collectively the golfing industry needs to ‘get over Greg’, referring to moving forward in the post-Greg Norman era.
A series of panel sessions provoked a wide range of questions and participation from the floor, with many of the attendees offering opinions and requesting answers to topics which focused on - The Diversity of the Australian Golf Industry; The Future of Junior Golf in Australia; Increasing Adult Women’s Participation in Golf; Tournament Golf in Australia; and Implementing Programs at a Club Level. Nick Green, Golf Australia and Sophie Keil, Women and Sport Unit, Australian Sports Commission provided short presentations at the commencement of the panel sessions on Junior Golf and Women’s Participation respectively.